Join the first PASSIA journey
Help shape the final features, get early access, and receive better launch pricing.
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Presale opens March 2027 · Waitlist first
Big enough to carry on, sharp enough for the city, and built to work like a hiking bag. Join the waitlist for first access to the presale.
Free to join. No obligation. Launching in Australia first.

Why PASSIA exists
Roomy and practical, but built for the trail, not the city, and not something you want to wear to a business meeting.
Beautiful to look at, but too small to carry what a real trip needs, and not designed to work hard.
A proper carry on that looks sharp, sits neatly on top of your suitcase, and works like a hiking bag.
What you get
Designed around airline carry on limits, so you can travel with one bag and skip the check in queue.
A clamshell opening so you can see everything and never dig blind for the thing at the bottom.
Its own zip and wipeable lining, so shoes and wet clothes stay away from everything else.
A padded rear access compartment, which makes it just as useful for business trips.
Padded shoulder straps, a chest strap and a built in padded waist belt that tucks away behind your back when you don't need it.
Genuine leather on the base panel, handle and trim, with quality hardware, made to last.
Tap any feature to learn what it does and why it exists.
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The sample reveal
I spent two months testing the first sample around Asia, then went back to the factory with everything I'd learned. This is the moment I picked up the second one.
Meet the founder
I'm the founder of PASSIA, and this bag started because I couldn't find the one I wanted.
I love to travel, and I'm fussy about how I do it. I want to look put together on the move, carry everything I need, and never feel like I'm lugging gear designed for someone else.
PASSIA is the bag I wished existed, and I'm building it with the women who'll be using it.
How it works
It's free, takes ten seconds and there's no obligation to buy.
We're aiming to open the presale in March 2027. The waitlist hears first, before anyone else.
Only a very limited number are being made, so waitlist members get the first chance to secure one.
Questions
Yes. Joining is free and you don't have to buy anything. You'll just hear about the presale first.
We're aiming for March 2027. Waitlist members get access first.
Waitlist members get a presale price that's lower than the full price. I share it with the list before the presale opens.
It's designed around them. I'm confirming the final dimensions on the next sample and I'll share them with the waitlist.
PASSIA is an Australian owned brand. The bags are made in China by a specialist bag factory I work with directly, and I review every sample myself.
The first run is for Australia.
A very limited number, which is why the waitlist gets first access.
Limited first run
Only a small number of PASSIA bags are being made, and the presale is for the waitlist first. Join now to be first in line.
Free to join. No obligation. Launching in Australia first.
Help shape the final features, get early access, and receive better launch pricing.
Unsubscribe anytime.