Research & design
Built from what women actually said
Before designing a single pocket, we went straight to the source. 23 women who travel carry-on only told us exactly what isn't working, and that's where PASSIA began.
23
Women surveyed
87%
Likely or very likely to buy
5
Core frustrations identified
100%
Design decisions informed by data
01
57%
It feels like it was made for someone else
Most women said their current bag feels bulky, masculine, or built for a hiking trail.
"Bag feels bulky or masculine. Looks too hiking for cities."
02
61%
Organisation is the number one functional gap
Poor internal organisation was the top complaint — too many pockets or one big void.
"Either one big void or too many little compartments."
03
57%
Packing and unpacking is the daily friction point
Hard to pack and unpack daily. Suitcase-style opening was the second most requested feature.
"Having to unpack and pack frequently. No separate shoe storage."
04
43%
Weight distribution is a physical problem, not just a preference
Weight sitting badly on shoulders was cited by almost half. Strap comfort ranked above everything.
"Weight, comfortable to wear, suitcase style opening."
05
35%
The refined non-hiking look has no market solution yet
No bag on the market transitions cleanly from travel to city without looking out of place.
"Function but that comes with something I don't hate to look at."
Built around how you actually travel.
Tap any feature to learn what it does and why it exists.
Tap a feature to learn more (this is our mock up)
01
02
03
10
11
12
16
Select a feature
Front & back.
Toggle between views and tap any white hotspot to explore what makes PASSIA different.
Already backed by a growing community
PASSIA isn't being designed in a vacuum — hundreds of women have already shared what they need, and their answers are shaping every detail.
370+
Women on the waitlist
and growing every week
Survey-driven
Design shaped by real travellers
every feature informed by your responses
Community-first
Built with you, not just for you
your input directly influences the final product
Join the first PASSIA journey
Help shape the final features, get early access, and receive better launch pricing.
Please enter your email and agree to the marketing policy.
Early-bird pricing
Shape the design
Unsubscribe anytime.