Presale opens March 2027 · Waitlist first

The carry on backpack for women who don't want a hiking bag.

Big enough to carry on, sharp enough for the city, and built to work like a hiking bag. Join the waitlist for first access to the presale.

Free to join. No obligation. Launching in Australia first.

PASSIA carry on travel backpack
700+women already on the waitlist
2 monthstested on the road in Asia
67%of women we surveyed said a suitcase style opening was essential
Very limitedfirst run, waitlist gets access first

Why PASSIA exists

I couldn't find the bag I wanted, so I designed it

What I found

Hiking bags

Roomy and practical, but built for the trail, not the city, and not something you want to wear to a business meeting.

What I found

Stylish bags

Beautiful to look at, but too small to carry what a real trip needs, and not designed to work hard.

What I wanted

PASSIA

A proper carry on that looks sharp, sits neatly on top of your suitcase, and works like a hiking bag.

What you get

Everything a carry on should do

Carry on, properly

Designed around airline carry on limits, so you can travel with one bag and skip the check in queue.

Opens flat like a suitcase

A clamshell opening so you can see everything and never dig blind for the thing at the bottom.

Separate shoe compartment

Its own zip and wipeable lining, so shoes and wet clothes stay away from everything else.

Fits a 15 to 16 inch laptop

A padded rear access compartment, which makes it just as useful for business trips.

Comfortable to carry

Padded shoulder straps, a chest strap and a built in padded waist belt that tucks away behind your back when you don't need it.

Genuine leather details

Genuine leather on the base panel, handle and trim, with quality hardware, made to last.

Built around how you actually travel.

Tap any feature to learn what it does and why it exists.

Tap a feature to learn more (this is our mock up)
PASSIA Travel Bag, front view
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Select a feature

Front & back.

Toggle between views and tap any white hotspot to explore what makes PASSIA different.

Numbers = clickable

The sample reveal

Sample two, straight from the factory

I spent two months testing the first sample around Asia, then went back to the factory with everything I'd learned. This is the moment I picked up the second one.

Tiffany, founder of PASSIA

Meet the founder

Hi, I'm Tiffany

I'm the founder of PASSIA, and this bag started because I couldn't find the one I wanted.

I love to travel, and I'm fussy about how I do it. I want to look put together on the move, carry everything I need, and never feel like I'm lugging gear designed for someone else.

PASSIA is the bag I wished existed, and I'm building it with the women who'll be using it.

How it works

Three steps to your PASSIA

1

Join the waitlist

It's free, takes ten seconds and there's no obligation to buy.

2

Get early access

We're aiming to open the presale in March 2027. The waitlist hears first, before anyone else.

3

Reserve your bag

Only a very limited number are being made, so waitlist members get the first chance to secure one.

Questions

Before you join

Is joining the waitlist free?

Yes. Joining is free and you don't have to buy anything. You'll just hear about the presale first.

When does the presale open?

We're aiming for March 2027. Waitlist members get access first.

How much will it cost?

Waitlist members get a presale price that's lower than the full price. I share it with the list before the presale opens.

Will it fit airline carry on limits?

It's designed around them. I'm confirming the final dimensions on the next sample and I'll share them with the waitlist.

Where is it made?

PASSIA is an Australian owned brand. The bags are made in China by a specialist bag factory I work with directly, and I review every sample myself.

Where do you ship?

The first run is for Australia.

How many bags are being made?

A very limited number, which is why the waitlist gets first access.

Limited first run

We think it's the best carry on for women who don't want a hiking bag

Only a small number of PASSIA bags are being made, and the presale is for the waitlist first. Join now to be first in line.

Free to join. No obligation. Launching in Australia first.

Join the first PASSIA journey

Help shape the final features, get early access, and receive better launch pricing.

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